The explanatory video 'Umweltschutz mit Lutz' is aimed at young children. It shows them how important it is to reduce the use of plastic and to pay attention to where you dispose of your plastic waste.

'Lutz' is a cute, little character that accompanies you throughout the video. In the beginning, he doesn't quite understand how much damage plastic can actually do. Throughout the story, he encounters different scenarios, which show him the harm and the over-production of plastic. At the end of the video 'Lutz' finally understands why recycling is so important, and that there are good alternatives to a lot of plastic products.

The bright colors and the music in the video are aimed specifically at children and were chosen to attract their attention.

The alternatives for plastic mentioned at the end of the explanatory video are primarily intended to encourage children to think about which of the mentioned products they could possibly start using themselves.